It's called Innovative Performance Consulting.
 
IP Consulting puts all of the pieces of the marketing puzzle together to help you build a fully integrated,
and more powerful, marketing function.
 
To elaborate, IP Consulting's services include:

• Business and Marketing strategy: analysis and planning services

• Market research and testing

• Sales process engineering and optimization

• Branding and graphic design

• Names and taglines for products, services and businesses

• Brochures, Point of Sale and other brand collateral

• Brand advertising (concept, copywriting, design and production for tv, radio, print and web)

• Direct marketing campaigns (direct mail, telemarketing, direct response advertising, customer service and loyalty programmes)

• Sales support programmes (Powerpoint and Flash presentations, sales scripts)

• Public Relations programmes (media releases, publicity generation programmes)

• Promotional campaigns to maximize Trade show and Expo ROI.

• Sales and marketing coaching (to improve sales force and customer service performance)

• Internet marketing services

• Marketing HR consulting

• Recruitment of sales and marketing personnel

IP Consulting is currently the only one-stop marketing service. Others may offer bits and pieces of what we do, but none offers the whole menu.
 
Why is this model so important? 
 
Marketing is not just selling....or graphic design...or copywriting...or advertising...or market research...or internet marketing...or branding...or product development...or direct mail etc.

All of these marketing disciplines are part and parcel of the marketing function.

And that's why you need an integrated service provider to help you.
 
Our one-stop model means you now have one source to take care of all your marketing needs.

It will save you time. It will save you hassle.

And ultimately, our one-stop model provides a seamless marketing solution to help you improve your marketing performance and business results.
 
Additionally, we help ensure that your marketing function is working effectively with the other functions in your business such as manufacturing, administration and finance.
 
 
The #1 Marketing Service For The Little Guy
 
Although our one stop model is ideal for companies of all sizes, it is perfect for small to medium sized firms. You see, unlike large corporates, many smaller companies don’t have the budgets or resources to hire a variety of marketing service providers or consultants. So it can be challenging for them to cost-effectively gain access to the right experts or brains.

Not any more.
 
Yes, although my team members and strategic partners have experience working at world-leading agencies and consulting firms on blue chip multi-national accounts, we are committed to using our "big business" expertise to helping the little guys.
 
What does this mean to you?

You don't have to compete for our attention with the likes of Coca Cola, Microsoft, Qantas, a government department or some other big name, blue chip organization that most other agencies or consultancies would love to have on their books.
 
Our focus is on helping the little guys and the underdogs of the business world. So you have no need to be intimidated or feel that you're just a "small fish" in amongst all the "big sharks."
 
For you it also means this. You now get the expertise and skills that previously, only corporates with million dollar marketing, consulting and training budgets have been able to access.
 
 
Three more reasons why you should Consider IP Consulting
 
So, IP Consulting is a one-stop marketing shop that provides "big business" expertise to small to medium sized companies.

But that's not all.

Here are three more reasons why you should talk to us.
 
Methodology
 
In order to send your business into hyper-drive you firstly need to take an integrated approach to your marketing. But more importantly, you must also follow a proven business growth methodology.
 
You can liken a business growth methodology to a recipe for your favourite cake. It tells you the tools and ingredients you need to grow your business and also provides you with step-by-step instructions. When you follow the recipe properly you will get the result you want.
 
IP Consulting has developed such a methodology called Guaranteed Business Growth. It's based on more than 15 years experience as a strategic planner and marketer, and you can read about it by going to the methodology page on this website.
 
Consultants as Practitioners, not just Coaches

Secondly, we practice what we preach. Why is this important? Let me explain it this way. Are you familiar with the definition of a coach? Here it is in case you haven’t heard it.
 
According to the definition given in The Concise Oxford Dictionary, they are simply tutors, they give hints and prime with facts - The truth is, for example, that a coach is someone who knows exactly how to drive a manual car but has never actually driven a manual car - they know all the theory though!
 
You think that’s funny? Actually, it's quite scary when they are effectively driving your business. You see, many so-called marketing coaches etc are very good at telling their clients what to do. Problem is, most don’t know how to execute the advice they give. The results, if you’re not careful, could be disappointing. Or even disastrous.
 
Actually, it’s a bit like someone who calls himself a builder, but doesn’t even know how to construct a dog kennel. You wouldn’t dare have your dream home built by such a person would you? So don’t make the same mistake with your marketing.
 
At IP Consulting we are practitioners with runs on the board, not just coaches. We’ll tell you not only how to build a mansion…but we will then help you to build it.
 
A focus on results
 
Finally, and probably most importantly, is our focus on achieving results for our clients. What type of results are we talking about? Naturally, we want to help you increase your top line and bottom line results such as sales and profits.
 
Plus, we will also help you improve your brands, internal processes, business morale and competitive position. So wouldn't you like some of these results for your business?
 
Contact Us NOW to find out more.
 

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